Face care rituals for a changing world - AAK

Press information from AAK Personal Care
Welcome to our stand K10 at in-cosmetics Asia 3-5 November


AAK Personal Care has developed an Asian-inspired concept of face care rituals, based on the multi-functional emollient ester Lipex SheaLight. The company will reveal more during a presentation at in-cosmetics Asia in Bangkok.


Cosmetics brands and consumers everywhere are looking to the East for the next big thing, and changing their approach to daily face care. To meet the Asianification trend AAK Personal Care has developed a new concept of face care rituals called Inspirasian. It consists of six steps and formulas featuring the multi-functional emollient ester Lipex SheaLight and other natural based functional ingredients.

AAK Personal Care will hold a presentation during the innovation seminar program at in-cosmetics Asia in Bangkok. The session is called “Asianification or Westification? Sustainable tools for new face care rituals” and is presented by Jarek Tabor, Technical Manager at AAK Personal Care. It takes place on November 5, 12:00-12:30, at the Innovation Seminar Theatre.

Lipex SheaLight is an eco-designed emollient ester for all types of face care formulas and functionality – from cleansing and nourishing, to protecting and correcting. It is well suited to meet Asian demands for lightweight textures, fast absorbing products, bright colours and comfortable use in any climate zone.

Please visit AAK Personal Care at in-cosmetics Asia to learn more about Lipex SheaLight and the new face care rituals. You will find us in stand K10 together with Bronson and Jacobs International Co, Ltd.

For more inspiration, click here

For further information, please contact:
Rita Leissner, Marketing Communication Manager, AAK Personal Care
Phone: +46 454 82425 (Direct phone), +46 708 212 425 (Cell)
E-mail: rita.leissner@aak.com

Webb: www.aakpersonalcare.com
AAK Personal Care is part of AAK. We specialise in developing and manufacturing high-performing, value-adding, functional and sustainable vegetable based bioactives, emollients and other ingredients for the global cosmetics and personal care industry. Our product range is complemented by outstanding technical expertise and service. For more information please visit www.aakpersonalcare.com.

AAK is a leading provider of value-adding vegetable oils & fats. Our expertise in oils & fats within food applications, our wide range of raw materials and our broad process capabilities enable us to develop innovative and value-adding solutions across many industries – Chocolate & Confectionery, Bakery, Dairy, Infant Nutrition, Food Service, Personal Care, and more. AAK’s proven expertise is based on more than 100 years of experience within oils & fats. Our unique co-development approach brings our customers’ skills and know-how together with our own capabilities and mindset for lasting results. Listed on the NASDAQ OMX Stockholm and with our headquarters in Malmö, Sweden, AAK has 18 different production facilities, sales offices in more than 25 countries and more than 2,500 employees. We are AAK – The Co-Development Company.