Press Information

AAK Personal Care marks 30 years of pioneering lipid technology with celebrations and new innovations at in-cosmetics, Amsterdam, April 17–19, 2018

AAK Personal Care is extending an invitation to all attendees of this year’s in-cosmetics exhibition to join in celebrating the company’s landmark 30th anniversary at STAND L330 on Wednesday, April 18, 2018, from 3:30 p.m. The party will be preceded at 3 p.m. with a presentation by leading lipid expert Jari Alander, on the evolution of shea and how AAK technology has opened up new opportunities for both cosmetic formulators and the communities in West Africa who depend on the trade for their livelihoods. The stand will feature a supporting interactive play area dedicated to ‘Innovations with Shea’.

The company will also be previewing the latest addition to its product portfolio during the three days of in-cosmetics. NEW Lipex SMP™ is a highly versatile, oxidative-stable solid emollient with a sharp melting profile and excellent crystallinity. It combines a silky-smooth richness with a soft-dry skin feel to offer unique texture transformations in face, hand and body care formulations. A range of formulations has been designed to showcase its unique properties and there is an opportunity for visitors to get creative in the ‘Cosmetic Cuisine Concepts’ area. Here, experts from the AAK Personal Care team will demonstrate how to whip up delicious fresh textures inspired by soufflé, gelée and meringue, to name just a few.

And back by popular demand is the AAK Fika Bar. Discover how to take a break Swedish style – it’s so much more than just a coffee!

The AAK Personal Care team looks forward to meeting you. And remember to put the date, time and place of the presentation and party in your diary – Wednesday, April 18, 2018, presentation at 3 p.m. and party from 3:30 p.m. onwards at STAND L330.

For further information, please contact:

Rita Leissner, Marketing Communication Manager, AAK Personal Care
+46 454 82425 (Direct phone), +46 708 212 425 (Cell)
E-mail :